Children caring on the move
Themes of connections and mobilities lie at the heart of this multi-component design project for an academic research study. It has a lively feel while maintaining the anonymity of research participants through abstract images.
Design for academic projects involves the same workflow as any other:
a clear process following a red line.
The client designated “Navigate • Connections • Mobilities” as key words describing the overall visual feel they wanted. The client was very clear that predictable iconography was not acceptable: no hands, no hearts, no roofs.
I worked with the client to develop a name and abbreviation for the project, communicating the core themes in a more intuitive way. The name created a breadth of possibilities. Disjointed movement and non-linear connections are the visual messages of addressed in the logo.
How do you make a website feel alive while maintaining anonymity and excluding images of participants? Use abstract visuals that signify fluidity and multi-directionality while maintaining the colour palette of the brand identity throughout.