Less muddle. More meaning.
Britt Permien
Designed to be understood
who am i?
Experience is useful. Experiment keeps it honest.
Here’s how that plays out in my work.
I see every project as a communication problem worth solving. It starts with a plan: enough structure to keep things moving, enough room for a better idea to show up. From first conversation to finished thing, the process should be purposeful, collaborative and occasionally electrifying…
The right design solutions are the simple ones. Getting there is rarely simple, especially when the world is already full of noise, options and things that all look suspiciously alike. I build clear routes through information that needs untangling.
Typography has real power. It can set the tone, organise a page and make a project recognisable before anyone has read a word. It is not decoration. It is part of how information finds its way into people’s heads.
Most of my clients work in the non-profit and academic worlds, where budgets have edges and the information often comes with a lot of baggage. Good design does not require gold-plated budgets; it requires clear thinking, trust and proper collaboration.
Whatever the format, people need a way in and through. Every project is a route through information. I make sure the journey does not lose them.
On the job
projects
What went into making some …
CANADIAN ASSISTED TRAVEL SOCIETY
Brand, website, content and information design
Santa Rosa Clinic
Clinic workflow and patient-flow design
ICAN RESOURCE GROUP
Research, content, brand and website
how it goes
FROM FIRST TANGLE
TO the FINISH line
I ask awkwardly useful questions.
I bring order to the bits that do not join up.
with aplomb.
Got something that needs sorting?
