Project highlight
ICAN Resource Group
Turning one founders lived experience and expertise into a clear online home.
Starting Point
No contemporary site content, structure or up to date visual identity.
Client
Ean Price – Founder & CEO
ICAN Resource Canada
my role
Discovery interviews, transcription, content writing, information architecture, brand identity, website design.
How it came together
01 Listen first –
interviews and transcription
I started by getting to know Ean properly. We talked about his work, but also the travel, the life experiences and the stories that had shaped him. At the time, black was his favourite colour—his only possible answer when we got onto the subject of an identity, which made that particular decision pleasingly quick. It was not about extracting a neat brief; it was about understanding who he is. That was where the site started: with the man behind the work, not just the work itself.
02 Give it shape –
content structure and navigation
Ean’s work does not sit neatly in one box—which is inconvenient for a website, but excellent for a conversation. There is branding, websites and content; travel stories and advice for disabled travellers; and assistive technology that can make a real difference to people’s independence. The challenge was to give each part room to breathe, without making the site feel like it had wandered off in three different directions. We shaped it around those strands, with a clear way in and a simple route between them.
03 Build the whole thing –
identity, copy and website
The logo came first: bold, direct and built around the A in ICAN. The small break in the letter became a useful idea to carry through the project—not a grand claim that accessibility has been solved, because it very much has not, but a reminder that there are still gaps to cross. From there, I built the identity, shaped the content and made the website: black and white at its core, with colour used carefully to help people find their way rather than simply brighten the place up.
Final website samples.
The finished system
A logo, a visual system and a website with enough room for all the interesting bits.
A small break
Accessibility is not a neat, finished problem.
There are still gaps to cross.
Headings
A clearer way in
IBM PLEX SANS Bold / 700
Paragraph
Built for the parts that need to do the heavy lifting.
IBM PLEX SANS Regular / 400
FOUR WAYS IN
Black did the heavy lifting. The four colours helped people find their way.
THE FOUR WAYS IN
On smaller screens, ICAN’s four routes stayed out in the open rather than disappearing into a hamburger menu. Text labels, route colours and an active marker made the site’s structure visible at a glance — a more inclusive option when the navigation is small enough to fit and knowing what exists is part of finding what you need.
HOME
The front door to Ean’s three very different lines of work — and the place where the whole operation starts making sense.
DESIGN
Accessible websites, clear communications and digital problem-solving for organisations with something useful to say and a tendency to say it in seventeen directions at once.
TRAVEL
Ean’s own adventures sit alongside practical trip-planning advice & stories from other disabled travellers — proof that going somewhere brilliant may take planning, but is emphatically not off the menu.
ASSIST
Assistive-technology expertise built from four decades of lived experience, practical problem-solving and a longstanding unwillingness to accept that “it can’t be done” is a satisfactory answer.
THE RESULT
shaped around clear routes, distinct content and one connected point of view.